Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
How the Brain Processes Multimodal Technical Instructions

How the Brain Processes Multimodal Technical Instructions (Hardback)

£115.00
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training.

The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.

Languages with Grant & CutlerLinguisticsPsycholinguisticsPhilosophy, Psychology & Social SciencesInterdisciplinary studiesCommunication studies Publisher: Baywood Publishing Company Inc Publication Date: 30/01/2016 ISBN-13: 9780895038937  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Dirk Remley has taught business writing and technical writing courses for over 20 years at Kent State University, USA where he also earned a PhD in rhetoric and composition. His publications pertain to literacy practices and writing pedagogies, particularly those connected to workplace communication. He has published work in the Community Literacy Journal, Across the Disciplines, Computers and Composition Online, Computers and Composition, and Writing and Pedagogy, in addition to multiple handbook chapters. He has also made presentations at numerous national conferences.

More books by Dirk Remley

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

The Oxford Handbook of Inflection
(Paperback)
Matthew Baerman
 
 
£35.00
 
Remix Multilingualism: Hip Hop,...
(Hardback)
Quentin Williams
 
 
£95.00
 
Narratives of East Asian Women...
(Hardback)
Gloria Park
 
 
£89.95
 
Teaching English as an International...
(Hardback)
Roby Marlina
 
 
£105.00
 
Latest Blog
Read an Extract from A Skinful of Shadows
21/09/2017

Read an extract from the eagerly awaited new novel by the Costa-winning Frances Hardinge, A Skinful of Shadows.

#FoylesFive: Elsewhere-Elsewhen
18/09/2017

Jen from the Web Team shares a selection of books that will transport the reader to another time and place.

Growler: The Inspiration for the Now Iconic Bear
18/09/2017

James Campbell describes how the groundbreaking approach to illustration adopted by Milne and Shepard came about, which bear provided the inspiration for the drawings and which of the characters was Shepard's secret favourite.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd