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Inspiring Cooperation and Celebrating Organizations: Genres, Message Design and Strategies in Public Relations
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Inspiring Cooperation and Celebrating Organizations: Genres, Message Design and Strategies in Public Relations (Paperback)

£27.50
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Synopsis

This book focuses on the importance of public relations genres as categories of discourse: forms with functions that can be applied in ways that add knowledge based on their rhetorical and organizational significance. By primarily leaning on work in the fields of linguistics and rhetoric, the book is the first to formally present the textual features and the implicit exigencies of public relations discourse genres. It goes further by directly linking text types, message design, and strategy, thereby placing public relations as a more valued and valuable part of organizations' businesses and society's fabric.

Philosophy, Psychology & Social SciencesInterdisciplinary studiesCommunication studies Publisher: Hampton Press Inc Publication Date: 15/11/2011 ISBN-13: 9781612890593  Details: Type: Paperback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

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