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Interpreting Communication Research: A Case Study Approach
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Interpreting Communication Research: A Case Study Approach (Paperback)

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£140.99
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Synopsis

Introduces the communication research process to enable readers with little or no background become familiar with the various methods of research. The authors use a case study method to examine a collection of research articles which focus on the various areas of communication - small group, interpersonal, organisational, public, legal, health and mass communication. Fours major methodologies are explained - experimental, survey, textual analysis and ethnography, in each case their strengths and weaknesses are discussed.

Philosophy, Psychology & Social SciencesInterdisciplinary studiesCommunication studiesPhilosophy, Psychology & Social SciencesSociologySocial research & statistics Publisher: Pearson Education (US) Publication Date: 27/03/1992 ISBN-13: 9780135891100  Details: Type: Paperback Format: Books
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