Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Kommunikation, Offentlichkeit, Offentlichkeitsarbeit: PR Von Gestern, PR Fur Morgen -- Das Beispiel Gewerkschaft

Kommunikation, Offentlichkeit, Offentlichkeitsarbeit: PR Von Gestern, PR Fur Morgen -- Das Beispiel Gewerkschaft (Paperback)

£41.99
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

Auf ihre Akzeptanzprobleme reagieren Mitgliederorganisationen, auch die Gewerkschaften, gerne mit der Diagnose: Wir sind gut, nur unsere PR-Leute mussen besser werden. Doch in den alten Strukturen haben auch die besten Leute keine Chance. Von der groen IG Metall bis zur kleinen IG Medien wird materialreich gewerkschaftliche PR-Praxis beschrieben. Auf der Basis einer kommunikationswissenschaftlich begrundeten Theorie moderner Offentlichkeit wird eine PR-Theorie entwickelt, die Aufgabenspektrum und Typologie der Organisations-PR systematisch darstellt. Orientiert an der Organisationstheorie der Zweiten Moderne wird argumentiert: In den gewerkschaftsrelevanten Offentlichkeiten, der massenmedialen, der betrieblichen und der organisationsinternen, mussen sich Kommunikationsverhalten, Offentlichkeitsverstandnis und PR-Praxis andern.

Philosophy, Psychology & Social SciencesSociology Publisher: Springer Fachmedien Wiesbaden Publication Date: 16/02/1998 ISBN-13: 9783531131603  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Dr. Hans-Jurgen Arlt ist Leiter der Offentlichkeitsarbeit des DGB und absolvierte einen zweijahrigen Forschungsurlaub am Institut fur Journalistik der Universitat Hamburg.

More books by Hans-Jurgen Arlt

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Green Intelligence and Environmental...
(Hardback)
Matthew Crosston
 
 
£105.00
 
Radical Changes in Minority Religions
(Hardback)
Eileen Barker; Beth Singler
 
 
£105.00
 
Coordinated Community Response
(Hardback)
Sheetal Ranjan
 
 
£105.00
 
Latest Blog
Johann Hari Takes Issue with the Concept of Self-Help
18/01/2018

Johann Hari explains why, in order to feel better, we must stop being 'you', in favour of being 'us', being 'we', becoming part of the group.

Jealousy, Rivalry, Insecurity, Frustration... Non Pratt Explores the World of Female Teenage Friendships
16/01/2018

Non explores friendship in YA novels and especially those that depict the imperfect middle ground.

#FoylesFive: Pre-orders
15/01/2018

Matt from our Web Team jumps into the future and brings back some reading recommends for 2018.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd