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Millennial Makeover: MySpace, YouTube, and the Future of American Politics

Millennial Makeover: MySpace, YouTube, and the Future of American Politics (Paperback)

£21.95
Printed to order. Despatched in 2-3 weeks.
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Synopsis

This new in paperback edition includes a new afterword written specifically for this volume. Morley Winograd and Michael D. Hais review the developments of the 2008 presidential election and demonstrate how the coming of age of a millennial generation and the expansion of a new communication technology produced another realignment, just as these twin forces of change have done throughout U.S. history.

MORLEY WINOGRAD is the executive director of the Institute for Communications Technology Management at the University of Southern California's Marshall School of Business. He served as a senior policy advisor to Vice President Al Gore during the second term of the Clinton administration. MICHAEL D. HAIS is the retired vice president of entertainment research at the communications research firm, Frank N. Magid Associates.

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