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Negative Political Advertising: Coming of Age

Negative Political Advertising: Coming of Age (Hardback)

£80.00
Printed to order. Despatched in 2-3 weeks.
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Synopsis

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

History & PoliticsPolitics & governmentPhilosophy, Psychology & Social SciencesMedia Studies Publisher: Taylor & Francis Inc Publication Date: 13/05/1991 ISBN-13: 9780805808346  Details: Type: Hardback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

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Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
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