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Next. Now.: Trends for the Future

Next. Now.: Trends for the Future (Paperback)

£21.99
To Order. Estimated despatch in 1-3 weeks.
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Synopsis

From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.

BusinessBusiness & managementManagement & management techniquesManagement of specific areas & peopleBusinessBusiness & managementSales & marketingPhilosophy, Psychology & Social SciencesSocial issues & processesSocial forecasting, future studies Publisher: Palgrave Macmillan Publication Date: 27/11/2007 ISBN-13: 9780230600010  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

MARIAN SALZMAN is one of the world's leading trendspotters. She is Executive Vice-president of advertising giant JWT. IRA MATATHIA has spent 25 years managing and creating change in some of the world's top marketing communication enterprises. He is a partner in NoFormula, a New York and London-based strategic brand consultancy. Marian and Ira have co-authored the books Next: Trends for the Near Future, Buzz: Harness the Power of Influence and Create Demand and The Future of Men.

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Location 1st Book Each additional book Average Delivery Time
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