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Sports Media in China: Making Spectacle

Sports Media in China: Making Spectacle (Hardback)

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This is the first full-length book to examine the relationship between media and sport in contemporary China. It draws on existing studies on media sport from both English and Chinese sources to examine how the production of sporting spectacles in electronic, print and new media forums both participates in and mitigates against the reproduction of hegemonic ideology in post-socialist China. Although the centrality of sport in politics and international relations forms an increasingly prominent element in the discussions of Chinese sport culture in the context of the 2008 Beijing Olympics, little is known about the evolving relationship between sport and media in China. This research provides an overview of the production of sports media in the history of the People's Republic, with the primary focus on the post-Mao (post-1976) era. Particular attention is paid to the political and economic contexts, global and technical dimensions, and institutional and individual initiatives in the production of sporting spectacles by the media at different periods: the Mao era (1949-1976), the Deng era (1978-1997) and post-Deng era (1997-present).

These three periods correspond to the three phases in Chinese media development -- from the dominance of print media, to that of television, and to the coming of age of the 'new' media (the internet, mobile phone, etc.). This book sets out to explain how the production of sporting spectacles is conditioned by and conducive to the transformation of Chinese media culture.

Philosophy, Psychology & Social SciencesMedia StudiesAdvertising & societyPhilosophy, Psychology & Social SciencesMedia StudiesTV & societyPhilosophy, Psychology & Social SciencesSociologySociology: sport & leisure Publisher: Sussex Academic Press Publication Date: 01/06/2014 ISBN-13: 9781845193720  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

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