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This Little Kiddy Went to Market: The Corporate Capture of Childhood
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This Little Kiddy Went to Market: The Corporate Capture of Childhood (Paperback)

£22.50
Unavailable. Replaced by new version by new supplier.
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Synopsis

This Little Kiddy Went to Market investigates the way that corporations are targeting younger children with a barrage of advertising and marketing designed to turn them into hyperconsumers who define themselves by what they have rather than who they are. The book argues that school reforms, driven by corporate needs, are largely to blame. It begins by analysing school reforms in English-speaking nations - such as the UK, North America, Australia and New Zealand - and uncovers the ways in which business coalitions have persuaded governments to turn schools into competing business enterprises which suit corporate ends rather than the interests of their children.

BusinessEconomicsMacroeconomicsPhilosophy, Psychology & Social SciencesInterdisciplinary studiesCommunication studies Publisher: UNSW Press Publication Date: 01/07/2009 ISBN-13: 9781742230818  Details: Type: Paperback Format: Books
Availability: Unavailable. Replaced by new version by new supplier.  

Sharon Beder is currently Fowler Hamilton Fellow, Christ Church, Oxford, and has been at the University of Wollongong for 14 years. She is considered a leading authority on corporate and environmental issues, for which she has won a number of awards. She is the author of nine other books, including Free Market Missionaries: The Corporate Manipulation of Community Values (2006), Power Play: The Fight for Control of the World's Electricity (2003), Selling the Work Ethic: From Puritan Pulpit to Corporate PR (2000) and Global Spin: The Corporate Assault on Environmentalism (1997; 2nd ed. 2002). Dr Wendy Varney is an honorary fellow at the University of New South Wales. Dr Richard Gosden is a full time writer and researcher based in Australia. He is the author of Punishing the Patient: How Psychiatrists Misunderstand and Mistreat Schizophrenia (2001)

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