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Crash Course in Marketing for Libraries, 2nd Edition

Crash Course in Marketing for Libraries, 2nd Edition (Paperback)

£35.00
Printed to order. Despatched in 2-3 weeks.
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Synopsis

Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.* Provides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations process* Enables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaign* Addresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materials* Describes ways to gather information about the community and identifies factors that affect library use

BusinessBusiness & managementSales & marketingReference & ResearchEncyclopaedias & reference worksLibrary, archive & information managementReference & ResearchLibrary & information sciences Publisher: ABC-CLIO Publication Date: 02/12/2014 ISBN-13: 9781610698702  Details: Type: Paperback Format: Books
Availability: Printed to order. Despatched in 2-3 weeks.  

Susan W. Alman is a lecturer at San Jose State University, San Jose, CA, and she has held teaching posts at the University of Michigan and University of Pittsburgh.Sara Gillespie Swanson is assistant director for information literacy at Davidson College, Davidson, NC.

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Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

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Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

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