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Marketing with Social Media
Foyalty 197

Marketing with Social Media (Paperback)

£64.95
Usually despatched within 2 weeks.

Synopsis

This step-by-step guide will show you how to use social media to promote your library to, and engage in dialogue with, your users and potential users. Peppered with real-world examples, this how-to guide offers to-the-point advice for getting up to speed with the world of social media. Whether you are a novice ready to get serious about marketing with social media or a practitioner on the lookout for ways to improve existing efforts, this LITA guide will save you time and effort by evaluating the most popular and cutting-edge marketing technologies. Contributors from a variety of backgrounds showcase innovative and creative technologies and describe best practices for engaging library users across multiple platforms. The book: draws from a range of experiences, with examples from different library types and sizes; includes case studies of successful social media efforts using Facebook, wikis, video-sharing sites, Pinterest, Google+, Foursquare, blogs, Twitter, and QR codes; offers tips for maintaining a steady flow of content, coordinating with colleagues, planning for sustainability, and using built-in analytics for evaluation; features numerous screen shots and illustrations; and provides a resource list at the end of every chapter, allowing readers to dig deeper. Directed towards librarians and library administrators who are exploring their marketing strategies and are looking for a technology-based solution, this book will also be of value to library school students and others interested in using technologies to market libraries.

BusinessBusiness & managementSales & marketingReference & ResearchEncyclopaedias & reference worksLibrary, archive & information managementReference & ResearchLibrary & information sciences Publisher: Facet Publishing Publication Date: 18/12/2013 ISBN-13: 9781783300013  Details: Type: Paperback Format: Books
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Beth C Thomsett-Scott is Science and Engineering Librarian at the University of North Texas, USA.

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Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
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