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Qualitative Research in Digital Environments: A Research Toolkit
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Qualitative Research in Digital Environments: A Research Toolkit (Paperback)

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Synopsis

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are `retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of `digitally native' tools that are designed for online social environments.











Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of `hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments.











This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

BusinessBusiness & managementE-commerce: business aspectsBusinessBusiness & managementSales & marketingMarket researchReference & ResearchResearch & information: generalResearch methods: general Publisher: Taylor & Francis Ltd Publication Date: 12/12/2016 ISBN-13: 9781138188693  Details: Type: Paperback Format: Books
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Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts, Middlesex University London, UK. Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, UK.

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