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Globalization and Culture: Global Melange
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Globalization and Culture: Global Melange (Paperback)

£19.95
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Synopsis

Now fully revised and updated, this seminal text asks if there is cultural life after the "clash of civilizations" and global McDonaldization. Jan Nederveen Pieterse argues that what is taking place is a global culture of hybridization. In a new chapter, the author explores East-West hybridities-the idea that globalization is a process of braiding rather than simply a diffusion from developed to developing countries. His historically deep and geographically wide approach to globalization is essential reading as we face the spread of conflicts bred by cultural misunderstanding.

Philosophy, Psychology & Social SciencesAnthropologySocial & cultural anthropologyPhilosophy, Psychology & Social SciencesSocial issues & processesGlobalizationSport & Hobbies Publisher: Rowman & Littlefield Publication Date: 16/03/2009 ISBN-13: 9780742556065  Details: Type: Paperback Format: Books
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Jan Nederveen Pieterse is Mellichamp Professor of Global Studies and Sociology at the University of California, Santa Barbara.

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