Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Market New Products Successfully: Using Simulated Test Market Technology

Market New Products Successfully: Using Simulated Test Market Technology (Hardback)

£70.00
Usually despatched within 2 weeks.
Order now for Free delivery in the UK.
More on delivery...

Synopsis

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

Sport & Hobbies Publisher: Lexington Books Publication Date: 02/02/2006 ISBN-13: 9780739111796  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

Kevin J. Clancy is Chairman and CEO of Copernicus Marketing Consulting. Peter C. Krieg is President and COO of Copernicus Marketing Consulting. Marianne McGarry Wolf is Professor of Agribusiness at California Polytechnic State University, San Luis Obispo.

More books by Kevin J. Clancy

More books by Peter C. Krieg

More books by Marianne McGarry Wolf

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Brabham Race Victories
(Paperback)
Colin Pitt
 
 
£17.99
 
Llawlyfr y Dyn Gwyllt
(Paperback)
Carwyn Jones
 
 
£9.99
 
Latest Blog
Women's Prize for Fiction 2018 Shortlist
23/04/2018

This year's shortlist for the Women's Prize for Fiction has been announced

Read an extract from Everything I Know About Love
20/04/2018

Dolly Alderton's Everything I Know About Love is an honest, funny and uplifting account of growing up and being enough.

An extract from The Fire This Time
18/04/2018

Edited by National Book Award-winning author Jesmyn Ward, The Fire This Time is a collection of essays and poems exploring black experience in modern-day America, in a response to James Baldwin's groundbreaking 1963 essay collection The Fire Next Time.

View all Blog Entries
Twitter
Show/Hide Tweets
© W&G Foyle Ltd