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Sport Entrepreneurship and Innovation

Sport Entrepreneurship and Innovation (Paperback)

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Synopsis

This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

BusinessBusiness & managementEntrepreneurship & business livesBusinessIndustry & industrial studiesService industriesSport & leisure industriesSport & HobbiesSports & outdoor recreationSporting events, tours & organisations Publisher: Taylor & Francis Ltd Publication Date: 22/11/2016 ISBN-13: 9781138941748  Details: Type: Paperback Format: Books
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Vanessa Ratten is Associate Professor of Entrepreneurship and Innovation at the Department of Management and Marketing, La Trobe Business School, Australia. Joao J. Ferreira is Associate Professor in Management at the University of Beira Interior and NECE Research Unit in Business Sciences, Portugal.

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Location 1st Book Each additional book Average Delivery Time
UK Second Class Available free for ALL orders. No charge for each additional book. 3-7 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
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