
Advertising Campaign Design: Just the Essentials
Paperback Published on: 21/07/2011
£58.99
Synopsis
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
- Publisher: Taylor & Francis Ltd
- ISBN: 9780765625533
- Number of pages: 256
- Weight: 362g
- Dimensions: 229 x 152 mm