Advertising Campaign Design

Advertising Campaign Design: Just the Essentials

Paperback Published on: 21/07/2011
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Synopsis

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.

  • Publisher: Taylor & Francis Ltd
  • ISBN: 9780765625533
  • Number of pages: 256
  • Weight: 362g
  • Dimensions: 229 x 152 mm