American Icon

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

Non-Fiction, Business Biography & Memoir, Business, Finance & Law, Education
Paperback Published on: 05/02/2013
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Synopsis

American Icon is a gripping, fly-on-the-wall narrative of the Ford Motor Company's seemingly imminent collapse and astounding turnaround. It is also an in-depth case study of how Mulally, a Detroit outsider, transformed Ford's management, its cars, its public image, and an entrenched corporate culture filled with backbiting, politics, and personal vendettas.

  • Publisher: Random House USA Inc
  • ISBN: 9780307886064
  • Number of pages: 432
  • Weight: 312g
  • Dimensions: 222 x 131 x 24 mm

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