Better by Design

Better by Design: Shaping the British Airways Brand

Non-Fiction, Transport, Aviation
Paperback Published on: 15/04/2015
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Airlines are competitive and complex businesses and great airlines don’t just happen. In British Airways’ case it has been a long journey – in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys.

Using an incredible wealth of material from the British Airways archive, curator Paul Jarvis takes us through the decades from the 1940s to the present, exploring the evolution of advertising, interiors, on-board experience and crew uniform fashions, and how these have come together to shape not only the internationally renowned British Airways brand but the way we view commercial aviation.

  • Publisher: Amberley Publishing
  • ISBN: 9781445642833
  • Number of pages: 160
  • Weight: 528g
  • Dimensions: 168 x 246 x 10 mm

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Better by Design
Sycophantic Rubbish
Utter garbage. A pathetic attempt to defend the sham which BA has become, this book toadies and genuflects to BA management and the series of shocking bran... READ MORE
Chained Bear