Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Geoffrey A. Moore (author)

Non-Fiction, Business, Finance & Law, Business Reference, Education | Paperback Published on: 01/08/1998

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Synopsis

In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

Publisher: John Wiley and Sons Ltd
ISBN: 9781841120638
Number of pages: 240
Weight: 369g
Dimensions: 92 x 61 x 7 mm