From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

Non-Fiction, Business, Finance & Law, Business Reference, Education
Hardback Published on: 04/10/2013
In stock
Usually dispatched within 2-3 working days
Make and edit your lists in your account
No stock available in any shop.

Synopsis

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

  • Publisher: Palgrave Macmillan
  • ISBN: 9781137276346
  • Number of pages: 219
  • Dimensions: 216 x 140 mm

Customer Reviews