From Customer Retention to a Holistic Stakeholder Management System: Living a Vision

Being the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and how it has since developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses.

Furthermore, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to implementation of actions derived from result analysis.

• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• ISBN: 9783642096068
• Number of pages: 203
• Dimensions: 235 x 155 mm