My Life in Advertising and Scientific Advertising

My Life in Advertising and Scientific Advertising

Paperback Published on: 16/01/1966
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Synopsis

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.

  • Publisher: NTC Publishing Group,U.S.
  • ISBN: 9780844231013
  • Number of pages: 336
  • Weight: 458g
  • Dimensions: 226 x 152 x 28 mm

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