Nudge: Improving Decisions About Health, Wealth and Happiness

Paperback Published on: 05/03/2009
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Bookseller Reviews

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Consider yourself nudged
Changes in life can be hard to make, especially if they involve many choices, which are almost just as hard to make. Nudge is all about these choices and d... READ MORE
Anne van Dam


Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Richard Thaler, recipient of 2017's Nobel Prize in Economics, and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society.  Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. Nudge offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.

  • Publisher: Penguin Books Ltd
  • ISBN: 9780141040011
  • Number of pages: 320
  • Weight: 236g
  • Dimensions: 198 x 129 x 18 mm

Customer Reviews

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Deserved his Nobel Prize
I read this book and found it easy to follow. Not only is it written in a clear and easy to understand way, it is written with a great deal of wit and humo... READ MORE
Gerald Rowden
Influential and still relevant
This original edition is still worth reading, despite the fact an updated version is imminent, not least to track how some of the ideas presented have begu... READ MORE
Tim Dumble