Political Marketing in the United States

Political Marketing in the United States

Non-Fiction, History & Politics, Politics, World Politics
Paperback Published on: 27/08/2014
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Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government.

The main themes and objectives of the book are to cover:

  • New and emerging trends in political marketing practice
  • Analysis of a broad range of political marketing aspects
  • Empirical examples as well as useful theoretical frameworks
  • Discussion of state/local level as well as presidential politics

This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

  • Publisher: Taylor & Francis Ltd
  • ISBN: 9780415632867
  • Number of pages: 312
  • Weight: 453g
  • Dimensions: 229 x 152 mm

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