Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Business Reference
Hardback Published on: 16/12/2000
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Synopsis

The first book to deal with the problems of communicating to a skeptical public, Positioning describes the revolutionary approach to creating a “position” in a prospective customer’s mind that reflects a company’s own strengths and weaknesses as well as those of its competitors. Fully updated and revised.

  • Publisher: McGraw-Hill Education - Europe
  • ISBN: 9780071359160
  • Number of pages: 272
  • Weight: 526g
  • Dimensions: 211 x 196 x 25 mm

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