Rebel Ideas

Rebel Ideas: The Power of Diverse Thinking

Non-Fiction, Education, Psychology
Paperback Published on: 02/04/2020
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Bookseller Reviews

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Rebel Ideas
Thought provoking and engrossing
This is an excellent book...Matthew Syed argues that diversity is crucial for organisations and society to succeed, and makes a compelling case using both... READ MORE
Helen at Scarborough


Where do the best ideas come from? And how do we apply these ideas to the problems we face - at work, in the education of our children, and in the biggest shared challenges of our age: rising obesity, terrorism and climate change? In this bold and inspiring new book, Matthew Syed - the bestselling author of Bounce and Black Box Thinking - argues that individual intelligence is no longer enough; that the only way to tackle these complex problems is to harness the power of our 'cognitive diversity'. Rebel Ideas is a fascinating journey through the science of team performance. It draws on psychology, economics, anthropology and genetics, and takes lessons from a dazzling range of case-studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest, and a moving tale of deradicalization in America's deep South. Plus: insights from the studio of the most successful songwriter you've never heard of, the secrets of the most creative and progressive schools in the world, and how the marriage decrees of the Catholic Church inadvertently inspired the Industrial Revolution. It is a book that will strengthen any company, institution or team, but it also offers many individual applications too: the remarkable benefits of personalised nutrition, advice on how to break free of the echo chambers that surround us, and tips on how we can all develop an 'outsider mindset'. Rebel Ideas offers a radical blueprint for creative problem-solving. It challenges hierarchies, encourages constructive dissent and forces us to think again about where the best ideas come from.

  • Publisher: John Murray Press
  • ISBN: 9781473613942
  • Number of pages: 320
  • Weight: 259g
  • Dimensions: 128 x 194 x 22 mm

Customer Reviews

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Rebel Ideas
Fascinating read
This book is an easy read with a strong logical argument - that diversity in how we think is essential to solve complex problems - backed up by stories of ... READ MORE
Catherine Stothart
Rebel Ideas
An unoriginal look at originality
Irony is at the heart of this book about original, diverse thinking written by a professional magpie who collects & re-packages other people's ideas. If w... READ MORE
Marlowe 13
Rebel Ideas
perfection introduction to marketing
It's a perfect introduction to the basis of marketing. An easy read and really helpful for those who want to know more about marketing/ brands/ communicati... READ MORE
Rebel Ideas
Compulsory Reading
If you want to know why we are in such a mess, this book reveals all.
Susan Wilson
Rebel Ideas
A new way to view things
As you would expect of Matthew Syed and well researched book, presenting both sides of an argument before developing his well reasoned results as to how th... READ MORE
Stan Mimms