Shoe Dog

Shoe Dog

Non-Fiction, Business Biography & Memoir, Business, Finance & Law, Education
Paperback Published on: 03/05/2018
£10.99
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Bookseller Reviews

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Shoe Dog
The remarkable story behind the global brand
You are remembered for the rules you break. Everyone knows Nike. I'm pretty sure everyone of us reading this has owned something Nike. But, the story b... READ MORE
Jimbo James

Synopsis

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become one of the most ubiquitous and recognisable symbols in the world today. For the first time, Phil Knight spells out the complete story behind that success, peeling back the gloss of a global multinational to reveal the pitfalls and glories of founding – and building – Nike. From the almost accidental nature of the company logo to the vast complexities of a leading edge business split around the globe, Shoe Dog is very much a business bible for the 21st century.

  • Publisher: Simon & Schuster Ltd
  • ISBN: 9781471146725
  • Number of pages: 400
  • Dimensions: 198 x 130 x 24 mm

Customer Reviews

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Shoe Dog
Very Good
Very nice
testie testsson
Shoe Dog
Very Good
Very nice
testie testsson
Shoe Dog
Very good
Hooked from the start, great to hear the story of how such a well known brand went through so many ups and downs to reach where it is today
Fraser Moran