Startup Story

Startup Story: An Entrepreneur's Journey from Idea to Exit

Business Reference
Hardback Published on: 01/02/2024
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An instant USA Today bestseller.

A founder's wild memoir of startup success, told from hot tub inception to $50 million exit with the humor of a comic and the perspective of an educator.

In The Startup Story: An Entrepreneur’s Journey from Idea to Exit, renowned serial entrepreneur Martin Warner takes a fledgling company all the way from zero to hero, selling it for $50 million after a mere 17 months. It’s a memoir of whirlwind entrepreneurial success, a nonfiction narrative that puts the reader in the CEO’s seat, giving the feel of what it’s really like to steer a company around the toughest of tracks and come out with a massive payday.

A mix of Wolf of Wall Street, The Big Short, and The Apprentice, The Startup Story reads like a novel but is strictly a true story packed with entrepreneurial insights. It is a rollercoaster ride through the heaven and hell of the tech business world, populated by geeks, pirates, conmen, tycoons, geniuses, and fools. Forced to do everything at warp speed, Warner chucks all the accumulated wisdom of his own Entrepreneur Seminar out of the window on his way to a holy grail exit.

Along the way, readers piece together an entrepreneurial how-to (and how-not-to) manual, with each chapter traversing the highs and the lows of founding a growing company. It shows the reader how to build a tech company out of pure desire and dogged willpower, combined with some timely expertise.

The short, hilarious, and hair-raising history of Warner and his company, botObjects, provides a parable of the quintessential business experience packed with entrepreneurial insights and lessons to be learned.

  • Publisher: Skyhorse Publishing
  • ISBN: 9781510778788
  • Number of pages: 264
  • Weight: 431g
  • Dimensions: 229 x 152 x 33 mm

Customer Reviews

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Startup Story
"The Startup Story: Navigating the Entrepreneurial Journey with Martin Warner"
"The Startup Story: An Entrepreneur's Journey from Idea to Exit" by Martin Warner is a compelling guide that offers an intimate exploration of the entrepre... READ MORE
Hajji Laird Mostafa M Karim
Startup Story
This book is a must-read for every entrepreneur. Martin's journey, vividly narrated, serves as a profound and inspirational eye-opener. The narrative under... READ MORE
Tatenda Mutsvairo
Startup Story
amazing book with insightful stories
This is an amazing book that I enjoyed reading! It includes lots of take home messages weaved into the story of Martin's startup story. Very helpful pieces... READ MORE
Evanthia Samota
Startup Story
An Inspiring story of Entrepreneurial Triumph!
I recently had the pleasure of delving into the pages of "Startup Story: An Entrepreneur's Journey from Idea to Exit," and I must say, it was nothing short... READ MORE
Tom Royle
Startup Story
Insightful with real-life anecdotes
I finally received this book, and I am finding it delightfully refreshing. The book so far is insightful combined with real-life anecdotes that I am able t... READ MORE
Veronica Rechere
Startup Story
I highly recommend this book for aspiring, up-and-coming, growing and established entrepreneurs --- at all the stages of their journey
"The Startup Story: An Entrepreneur's Journey from Idea to Exit" shows how Martin Warner discovered himself while experiencing different life experiences a... READ MORE
Yupapin Fort
Startup Story
Startup Story: An Entrepreneur's Journey from Idea to Exit
decent read
Benjamin Watkins
Startup Story
"The Startup Story: An Entrepreneur's Journey from Idea to Exit" is a must-read for all entrepreneurs, intrapreneurs, business educators and business students.
This book—"The Startup Story: An Entrepreneur's Journey from Idea to Exit"—should be turned into a movie! Reading about the numerous ups and downs—neg... READ MORE
Amy King
Startup Story
Very enlightening - hilarious also
I'm not usually a great reader of books by entrepreneurs, as many of them are terribly dull and only apply to the circumstances of their own success. I mak... READ MORE
Jane Clemetson
Startup Story
A inspirational story with many insights that will serve future generations of aspiring entrepreneurs!
Lily  Smith