In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick. Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise. A story that works on the stage doesn't work in the boardroom A story that works in the boardroom doesn't work in a team meeting A story that works in a team meeting doesn't work in a one-to-one conversation A story that works in one-to-one conversation doesn't work in sales... Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.

• Publisher: John Murray Press
• ISBN: 9781399804738
• Number of pages: 256
• Dimensions: 216 x 135 mm