Sustainable Marketing

Sustainable Marketing: Pearson New International Edition

Non-Fiction, Business, Finance & Law, Business Reference, Education
Paperback Published on: 01/11/2013
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Synopsis

For courses in Sustainable Marketing or as a supplement to marketing courses that include sustainability as a focus.
A lasting approach to marketing.
As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable—and lucrative—sustainable marketing strategies.

  • Publisher: Pearson Education Limited
  • ISBN: 9781292040899
  • Number of pages: 256
  • Weight: 548g
  • Dimensions: 276 x 216 x 12 mm

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