The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

Non-Fiction, Business, Finance & Law, Business Reference, Education
Hardback Published on: 16/06/2012
£27.99
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Synopsis

Apple’s 5 Core Principles - Now in the Palm of Your Hand!

Steve Jobs and Apple re-imagined retail in their iconic Apple Stores. The Apple Experience reveals the secrets to the pioneering brand’s unparalleled success during one of the most difficult retail environments in decades.

A global expert on the business methods of Steve Jobs, Carmine Gallo uncovers the five steps of service that the company’s customer-facing employees follow in Apple Stores to engage customers.

Any business that deals with people, both employees and customers, can adopt these techniques initiated by Steve Jobs to achieve Apple-like market dominance by enriching lives, building loyalty, and reimagining the customer experience.

"If you have a retail business then this is a must read…business owners and managers in any industry can benefit from the lessons" Strategist, April 2012

  • Publisher: McGraw-Hill Education - Europe
  • ISBN: 9780071793209
  • Number of pages: 256
  • Weight: 516g
  • Dimensions: 236 x 160 x 25 mm

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