The Marketing Blueprint

The Marketing Blueprint: Business Blueprints

Paperback Published on: 30/03/1993
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Synopsis

This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.

  • Publisher: John Wiley and Sons Ltd
  • ISBN: 9780631187158
  • Number of pages: 264
  • Weight: 482g
  • Dimensions: 243 x 173 x 19 mm

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