Volkswagen Beetle

Volkswagen Beetle

Non-Fiction, Transport, Motoring
Paperback Published on: 10/09/2014
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Synopsis

Few cars have achieved the iconic status of Volkswagen’s classic and much-loved Beetle – yet its origins are intertwined with the dark days of Nazism. This book looks at those origins, at the marque’s initial post-war rescue by the British and the effect of early VW Director General Heinz Nordhoff’s forward-looking desire to perfect one model rather than spread the company’s talent over a range of designs, at the impact of radical-minded advertising campaigns and at the Beetle’s never-to-be-beaten production record for a single model of nearly 22 million cars. Bringing the reader right up to the present day, marque expert Richard A. Copping recounts the Beetle’s story in a lively and authoritative manner guaranteed to delight devotee and casual browser alike.

  • Publisher: Bloomsbury Publishing PLC
  • ISBN: 9780747814474
  • Number of pages: 64
  • Weight: 170g
  • Dimensions: 210 x 149 mm

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