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Cookbook Confidential: How to Break into the Food Business (and How Social Media Can Help!)

Wednesday 13th July 2016 7pm - 8:30pm 107 Charing Cross Road Literary Event, Signing, Chargeable Event

Learn from the experts as Eleonora Galasso, Olia Hercules and Eric Lanlard, as they talk about how they got into the food business and share tips and advice if you’re eager to break in too. How do you get noticed in a crowded food field? How can social media help (or hurt)? Join them for an evening packed with their own personal stories and practical help.  


Eleonora Galasso zigzags between Rome and Paris, opening the door to secret locations in the both cities where she organizes cooking workshops and themed events. She runs clandestine pop-up restaurants in the least expected places, consults for major international brands and adores visiting local producers and reporting about it on her blog. She trained at the Ateneo Italiano della Cucina in Rome and has a Masters in Gastronomy and Food Culture. Her debut cookbook As The Romans Do is published in June 2016.


Olia Hercules is the author of the critically acclaimed Mamushka: Recipes from Ukraine and Beyond. Born in Kakhovka, Ukraine, Olia is a Leith’s-trained chef, recipe writer and food stylist. In December 2014, she was named as Observer Rising Star of 2015 in the food category. Her recipes are regularly featured in the ‘10 Best’ column of the Guardian’s Cook supplement and she has written for various publications including Sainsbury’s Magazine and Jamie Magazine. She spent her formative years in Cyprus and studied in Italy before moving to England where she trained at Leith’s and then honed her cooking skills in the fiery kitchens of Ottolenghi.


Eric Lanlard, Master Pâtissier and twice winner of the prestigious Continental Pâtissier of the Year at the British Baking Awards, has earned himself an international reputation and impressive A-list clientele. He is, according to Vanity Fair, ‘one of the best pâtissiers in the world’. Trained in France, Eric moved to London where, aged 22, he became Head Pastry Chef for Albert and Michel Roux. He stayed there for five years before launching his own business, Cake Boy, a destination café, cake emporium and cookery school based in London. Eric has presented four series for Channel 4’s Glamour Puds and Baking Mad with Eric Lanlard, and is a regular guest on TV shows including Great British Bake Off and Masterchef: The Professionals. He is author of Master Cakes, Home Bake, Tart It Up!, Chocolat, Totally Chocolate and Couture Cupcakes and co-author of Cox Cookies & Cake and the newly published Eric Lanlard’s Afternoon Tea.


Cookbook Confidential is an ongoing series of events celebrating the best of food and drink writing, in association with Octopus Publishing Group and delicious. magazine.


Venue: The Auditorium at Foyles, Level 6, 107 Charing Cross Road

Tickets: £12 per ticket, including a complimentary glass of wine. Simply add the required number to the basket below.


Please note, no physical tickets will be issued, the email confirmation you receive is proof of your booking.

We are unable to issue refunds to customers unable to attend the event without at least 24 hours' notice. To request a refund of your ticket purchase or purchases, email with your details and request.


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