Kitchen by Nigella Lawson has been named as the favourite to become the UK's number one book this Christmas.
William Hill gave the 'sumptuous' title 4/1 odds of holding the top spot in the official Nielsen BookScan chart during the Christmas week.
The bookmaker also rated Guinness World Records 2011 as having a high chance of being the nation's bestselling Christmas book, offering 5/1 odds on its success.
Stephen Fry's The Fry Chronicles, Jamie's 30-Minute Meals by Jamie Oliver, Jeremy Clarkson's How Hard Can It Be and Life and Laughing by Michael McIntyre were other titles favoured by the company.
William Hill's Rupert Adams commented: 'It's a strong field and a great follow-up to last year, the first time we offered odds on Christmas books.'
Carol Brownlee of Nielsen BookScan added that the race is expected to be a close one, as last year's bestselling Christmas title - The Lost Symbol by Dan Brown - only won the top spot by a few thousand sales.
Recent figures from Nielsen BookScan showed that the bestselling titles in UK book shops during September included Lee Child's 61 Hours, A Journey by Tony Blair and Stieg Larsson's Millennium trilogy, the Bookseller reported.