Jamie Oliver cookbook breaks sales record

The latest cookbook by Jamie Oliver has beaten UK sales records after becoming the fastest-selling non-fiction book of all time.

In its first ten weeks on sale, Jamie's 30-Minute Meals sold 735,000 copies, beating the record previously held by Peter Kay for his memoir The Sound of Laughter, which sold 483,000 copies in the same timeframe in 2006.

Official data from the Bookseller also shows that last week was the book's best yet for sales, something described by features editor Tom Tivnan as 'quite phenomenal' considering the TV series which the cookbook accompanies finished weeks ago.

He told the BBC he is 'pretty sure' it will go on to become the biggest selling cookbook ever, a record currently held by Delia Smith's Delia's How To Cook Book 1.

'I think accessibility is really the key to Jamie's success. He almost single-handedly introduced the idea that you could have great meals without spending hours and hours cooking,' Mr Tivnan said.

Other cookery books published by Jamie Oliver include Jamie's Kitchen and Jamie's Italy, which tracks the chef's culinary journey through the Mediterranean region.