World Book Night 'boosted book sales considerably'
22nd March 2011
The inaugural World Book Night, which saw one million titles given away across the UK, has helped to boost book sales considerably, new figures reveal.
Data published by the Bookseller shows that the 25 titles handed out on the night have seen an average 172 per cent increase in sales since the start of the year, driven by their promotion ahead of the giveaway.
The figures contrast with claims by many critics before the event that World Book Night would harm book sales.
Seamus Heaney's New Selected Poems has enjoyed the greatest increase in popularity as a result of the event, with sales from the first two weeks of March up 730 per cent on the same month last year.
Rohinton Mistry's A Fine Balance and The Spy Who Came in from the Cold by John le Carre registered a 660 per cent and 544 per cent sales increase respectively.
A complete list of the 25 titles given away on World Book Night can be found here.