Tourism and Hospitality Marketing: A Global Perspective

Simon Hudson (author)

Product available on: 30/07/2012

£41.99

No reviews yet, be the first

Free UK delivery on orders over £25

Please note, this item can only be delivered to a UK address. Find out more

Not available
This product is currently unavailable

Make and edit your lists in your account

No stock available in any shop.

View other formats and editions

Synopsis

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer.

Chapters are packed with pedagogical features that will help readers consolidate their learning, including:

- Chapter objectives

- Key terms

- Discussion questions and exercises

- Links to useful websites

- Profiles of successful individuals and organizations

Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.

Publisher: Sage Publications Ltd
ISBN: 9781446268506
Number of pages: 488
Weight: 860g
Dimensions: 232 x 186 mm