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Street-Smart Advertising: How to Win the Battle of the Buzz
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Street-Smart Advertising: How to Win the Battle of the Buzz (Paperback)

£24.95
Currently unavailable to order online.
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Synopsis

Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising "creatives" keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.

Architecture & DesignDesign & DesignersIllustration & commercial artArt, Fashion & PhotographyArt monographs, history & theoryArt, Fashion & PhotographyArt monographs, history & theoryIllustration & commercial artBusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industry Publisher: Rowman & Littlefield Publication Date: 11/09/2006 ISBN-13: 9780742541375  Details: Type: Paperback Format: Books
Availability: Currently unavailable to order online.  

Margo Berman is professor of advertising at Florida International University. She specializes in creative courses like Creative Strategies, Creative Concepts, and Trends in Graphics and Design. Please visit her website at http://www.unlocktheblock.com/ for more information.

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Location 1st Book Each additional book Average Delivery Time
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UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
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