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Zhang Ruimin and Haier: A biography of one of China's greatest entrepreneurs
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Zhang Ruimin and Haier: A biography of one of China's greatest entrepreneurs (Paperback)

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China's economic rise and influence has been one of the most significant developments in the global economy of recent times. A driving force behind this expansion has been the private entrepreneurs and companies of China, some of which have literally redefined the economic and business landscape, both inside and outside of China.

Zhang Ruimin took charge of a struggling refrigerator factory in the 1980s and turned it into the world's fourth largest company for consumer electronics and home appliances. In doing so, Zhang himself has become not only a revered entrepreneur but also a highly respected management expert, whose systems and operational frameworks have been studied in the world's top business schools. This book examines how Zhang turned Haier into a global powerhouse and the much admired management techniques behind his success.

BiographyBiography: generalBiography: business, industry, law & educationBusinessBusiness & managementOwnership & organization of enterprisesBusinessIndustry & industrial studiesManufacturing industries Publisher: LID Publishing Publication Date: 25/03/2021 ISBN-13: 9781912555482  Details: Type: Paperback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Wei Xin, also known as Wenyidao, is a senior financial writer and publishing planner and winner of the Fifth Outstanding Works in Biographical Literature. Acting as the special contributor of many famous media such as 'China Entrepreneur' and 'Fortune Magazine', Wei has devoted his career to economics, social wellbeing, macroeconomics and industrial economic research.

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