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2011: Trendspotting for the Next Decade
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2011: Trendspotting for the Next Decade (Hardback)

£19.99
Usually despatched within 3 weeks.

Synopsis

A better time for your business starts in the next decade.



Are you ready?



In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.



Sometimes you see a business evolve and think, "I wish I'd thought of that." With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 "short-short" chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:







Read the signsInfluence the trendsEmbrace new and reject stodgyAnticipate changeAsk experts the right questionsSeek out visionaries and snub fakersSeparate the trends from fadsUse technology-for everythingCash in on being ahead of the competition!

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.



Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.



Because this is your life...in 2011.

BusinessBusiness & managementSales & marketingBusinessEconomicsEconomic forecastingPhilosophy, Psychology & Social SciencesSocial issues & processesSocial forecasting, future studies Publisher: McGraw-Hill Education - Europe Publication Date: 08/04/2008 ISBN-13: 9780071497275  Details: Type: Hardback Format: Books
Availability: Usually despatched within 3 weeks. Add to Basket

Richard Laermer founder of RLM Public Relations, has written for The New York Times, USA Today, the Us Weekly and other publications. Author of several books.

More books by Richard Laermer

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