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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society (Hardback)

£60.00
Unavailable. Withdrawn from sale by publisher.
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Synopsis

Expanded and updated, this edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

BusinessIndustry & industrial studiesMedia, information & communication industriesAdvertising industryPhilosophy, Psychology & Social SciencesCultural StudiesPhilosophy, Psychology & Social SciencesMedia StudiesAdvertising & society Publisher: Rowman & Littlefield Publication Date: 03/09/2003 ISBN-13: 9780742527232  Details: Type: Hardback Format: Books
Availability: Unavailable. Withdrawn from sale by publisher.  

Arthur Asa Berger is professor emeritus of broadcast and electronic communication arts at San Francisco State University.

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