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An Executive's Primer on the Strategy of Social Networks
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An Executive's Primer on the Strategy of Social Networks (Paperback)

£20.99
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Synopsis

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.

BusinessBusiness & managementBusiness strategy Publisher: Business Expert Press Publication Date: 30/06/2009 ISBN-13: 9781606490297  Details: Type: Paperback Format: Books
Availability: Currently unavailable to order online.  

Mason A. Carpenter (Ph.D., 1997, UT Austin) is the M. Keith Weikel Professor of Leadership in UW Madison's Wisconsin School of Business (WI, USA). He is responsible for the MBA and executive MBA courses in business, corporate, and global strategy, and the curriculum offered through Wisconsin's Strategic Leadership Institute.

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