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Be Stupid: for Successful Living: 55 Maxims for Success and Creativity
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Be Stupid: for Successful Living: 55 Maxims for Success and Creativity (Hardback)

£15.99
Currently unavailable. Foyles can order for despatch to customer when the publisher is re-supplied on 20/10/2011.
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Synopsis

Diesel's Be Stupid advertising campaign created a stir worldwide. Now the philosophy behind the campaign is presented in full in Renzo Rosso's manual of practical advice and business-tested wisdom for achieving success. Drawing on his experience as a creative entrepreneur, Rosso explains how the braveness to make stupid decisions and the ability to see things for how they could be helped him build a successful company. Be Stupid is a method for learning: a guide for how to listen to your heart and not your head, to be creative instead of critical, and to get back on your feet after a downfall. The book reflects the inspiring story and personality of the author: methodical but fun, creative but rational, passionate and pragmatic.

BusinessBusiness & managementBusiness strategy Publisher: Rizzoli International Publications Publication Date: 20/10/2011 ISBN-13: 9780847837588  Details: Type: Hardback Format: Books
Availability: Currently unavailable. Foyles can order for despatch to customer when the publisher is re-supplied on 20/10/2011.  

Renzo Rosso is the founder of Diesel, the Italian-based international lifestyle brand with more than 5,000 points of sale and more than 400 mono-brand stores in over 80 countries. Diesel produces no less than 3,000 new products each season; over the years, it re-invented distribution, e-commerce, events, and advertising, winning many prestigious international awards. Today, Renzo Rosso is president of the holding Only the Brave, which incorporates many brands from streetwear to pret-a-porter.

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