Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
Foyalty 79

Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference (Hardback)

£25.99
Usually despatched within 2 weeks.

Synopsis

No brand is immune to crisis.



WILL YOU BE READY?





"A brand isn't just what you say-it's what you do. Post understands that and fearlessly shines a light on what actions can make a difference."

-Seth Godin, author of We Are All Weird





"Karen Post is more than merely a game changer, she creates the rules for winning every time with a 1.000 batting average, no mean feat. Brand Turnaround will completely reverse your field and create the home team advantage every time."

-Alan Weiss, Ph.D., author of Million Dollar Consulting and The Consulting Bible





"I hate to tell you-it can happen for any company: a brand disaster. Karen Post explores what a brand catastrophe means and, most important, how to survive when it strikes. Brand Turnaround is a great life jacket for every company preparing for the unavoidable disaster before it strikes."

-Martin Lindstrom, bestselling author of Brandwashed





"Karen Post provides great lessons, not only for entrepreneurs, but for all of us as we build our own personal brands. Brand Turnaround is a must-read for all `students' of entrepreneurship."

-Rebecca J. White, Ph.D., James Walter Distinguished Chair of Entrepreneurship; professor and director, University of Tampa Entrepreneurship Center





"What separates GREAT brands from the sea of others is that they embrace failure and learn from their mistakes. Brand Turnaround embraces this philosophy and offers insightful, practical, and relevant advice on how to leverage the lessons of failure and turn them into moments of learning and ultimate competitive advantage."

-Julie Cottineau, VP, Brand, Virgin USA, and founder, Brandtwist.com





"An amazing book, chock full of quickly read, easily understood, and immediately actionable ideas to turn around brands."

-James Belasco, Ph.D., author, professor, and entrepreneur







About the Book:





Ford, Xerox, and Domino's. Each of these high-profile brands faced a widely publicized meltdown that threatened to put them out of business-and each one is going strong today. Why? They took charge with conviction, creativity, and smarts.





Brand Turnaround examines these and other brands-big and small-to prove that with the right plan and leadership any brand can recover. Karen Post, a leading expert on branding, provides practical insight and methods you can use to transform your brand when it seems the world is crashing down around it.





Post has researched the brand-recovery strategies from a diverse mix of more than 75 brands-from Ford, JetBlue, and the Red Cross to Robert Downey, Jr., Arianna Huffington, Michael Vick, and Martha Stewart. She details the brand-damaging events and examines the steps each brand took to return to glory-then applies the best practices into a powerful, seven-step process you can use to keep your brand moving forward through any storm:





#1: Take Responsibility



#2: Never Give Up



#3: Lead Strong



#4: Stay Relevant



#5: Keep Improving



#6: Build Equity



#7: Own Your Distinction





Brand Turnaround has the tools you need to develop a game plan within hours of the incident to prevent the problem from spreading; to create a company culture designed to handle situations quickly and effectively; and to manage emotions during the toughest days.





Scandals. Recalls. Natural disasters. Major and minor crises are daily events in today's world of business. Don't get caught blindsided when it's your turn. Whether you run a family business or sit on the board for a major corporation, Brand Turnaround has everything you need to prepare your organization now-and keep customer loyalty and profitability rolling through any future challenges.

BusinessBusiness & managementSales & marketing Publisher: McGraw-Hill Education - Europe Publication Date: 06/12/2011 ISBN-13: 9780071775281  Details: Type: Hardback Format: Books
Availability: Usually despatched within 2 weeks. Login for Quick Checkout Add to Basket

Karen Post is a branding/marketing authority and professional speaker known as The Branding Diva (R). She is also president of Brain Tattoo Branding, a company that provides strategic planning and creative services to build brands.

More books by Karen Post

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Cases in Public Relations Management:...
(Paperback)
Patricia Swann
 
 
£32.99
 
ABCs of Relationship Selling
(Paperback)
Charles M. Futrell
 
 
£196.99
 
SELL (with MindTap Marketing, 1 term...
(Books & other media combined)
Ramon Avila; Michael Williams; Thomas...
 
 
£50.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close