Breakthrough Brands: Scale-up secrets from the world's most successful challenger brands - Craig McVoy; | Foyles Bookstore
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Breakthrough Brands: Scale-up secrets from the world's most successful challenger brands
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Breakthrough Brands: Scale-up secrets from the world's most successful challenger brands (Paperback)

Pre-order for despatch on publication.


Only one in a million businesses will make it from start-up through the different scale-up phases to become a global challenger brand.

So how exactly did brands like Reebok, Grenade and Gousto grow from their humble beginnings to generate billions in revenue and challenge established brands like Nike, Tesco and Mars?

Craig McVoy interviewed the founders of successful challenger brands to find out their stories: what did they do differently from the also-ran brands?

Breakthrough Brands draws out the golden thread that connects all their successes, revealing the key areas you need to nail for YOUR scale-up business to reach the same heights, helping you put together a detailed brand growth strategy.

Can your business be the next challenger brand in your industry?

BusinessBusiness & managementHealth & WellbeingHealth & PsychologyPopular psychologyAssertiveness, motivation & self-esteem Publisher: Practical Inspiration Publishing Publication Date: 04/10/2022 ISBN-13: 9781788603232  Details: Type: Paperback Format: Books
Availability: Pre-order for despatch on publication. Pre-Order

Craig McVoy is a leading authority, speaker and consultant in brand strategy and business growth. He has over 20 years' experience of working with the most recognisable brands in the world, such as John Lewis, BMW, LV=, Mercedes Benz and Direct Line, to design and implement brand growth strategies. At Beyond Brand he now works with brands that want to scale up to help them achieve the holy grail - 'How to get people to fall in love with your brand'.

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