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Christian Radio: The Growth of a Mainstream Broadcasting Force
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Christian Radio: The Growth of a Mainstream Broadcasting Force (Paperback)

£37.95
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Synopsis

Religious programming has been on the airwaves since broadcasting began, but today it is one of the fastest growing categories in radio. This book examines the progression of Christian radio from its beginnings on tiny local stations (like WCAL from St. Olaf's College in Minnesota) to its presence on network and satellite radio of today. The author notes the factors that brought Christian music into the mainstream and discusses how network policies and regulations affected the development of Christian radio. Also considered are the changing demographics that have contributed to the success of Christian broadcasting. Major Christian networks and their evangelical missions are discussed, along with such programs A Money Minute, Life on the Edge and Focus on the Family, which offer practical topical advice for today's Christian. The final chapter considers the future of Christian radio.

BusinessIndustry & industrial studiesMedia, information & communication industriesRadio & television industry Publisher: McFarland & Co Inc Publication Date: 15/03/2006 ISBN-13: 9780786422395  Details: Type: Paperback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

Bob Lochte is a professor at Murray State University in Murray, Kentucky.

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