Close
Enter your search into one or more of the boxes below:
You can refine your search by selecting from any of the options below:
Search
Consumed: Rethinking Business in the Era of Mindful Spending
Foyalty 70

Consumed: Rethinking Business in the Era of Mindful Spending (Hardback)

£22.99
To Order. Estimated despatch in 1-3 weeks.
Email me when back in stock

Synopsis

With signs of an economic recovery on the horizon, companies need to take stock of the far-reaching changes incurred by the largest recession since the Great Depression. Today's consumers are no longer comfortable leveraging their credit cards to fulfill their every desire and businesses have to face the fact that as the customer continues to change the economy will inevitably shrink. So how will businesses compete and succeed in an age of mindful consumption? CONSUMED is a forward-thinking look at how shoppers - and consumption - have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. A worldwide study by Euro RSGC found the following: * More than a quarter of respondents believe their lives would be better if they owned fewer things. * 55 percent of Americans said they're deriving a sense of satisfaction from reducing their purchases during the downturn, and seven in ten global respondents say they feel good about reducing the amount of waste they create. * Nearly half of Americans have no intention of going back to their old shopping patterns, even when the economy rebounds.

That's a seismic shift for a country that has long lived by the credo of "more is more." Brand experts Andrew Benett and Ann O'Reilly advise businesses on current and pending shifts in consumer behavior and what they must do to lead in this new economy.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementSales & marketingMarket researchPhilosophy, Psychology & Social SciencesSocial issues & processesConsumerism Publisher: Palgrave Macmillan Publication Date: 21/07/2010 ISBN-13: 9780230101784  Details: Type: Hardback Format: Books
Availability: To Order. Estimated despatch in 1-3 weeks.  

ANDREW BENETT is co-CEO of marketing communications agency Euro RSCG NY and global chief strategy officer of Euro RSCG Worldwide. In 2009, Andrew was named to Crain's New York Business's '40 Under 40.' ANN O'REILLY is both a Strategic Planner and Editorial Director of Euro RSCG Worldwide's Knowledge Exchange with nearly 20 years' experience in marketing and publishing. She is co-author of Good for Business (Palgrave Macmillan, 2009), The Future of Men (Palgrave Macmillan 2005), and Buzz: Harness the Power of Influence and Create Demand.

More books by Andrew Benett

More books by Ann O'Reilly

Leave Review

Delivery

Delivery Options

All delivery times quoted are the average, and cannot be guaranteed. These should be added to the availability message time, to determine when the goods will arrive. During checkout we will give you a cumulative estimated date for delivery.

Location 1st Book Each additional book Average Delivery Time
UK Standard Delivery FREE FREE 3-5 Days
UK First Class £4.50 £1.00 1-2 Days
UK Courier £7.00 £1.00 1-2 Days
Western Europe** Courier £17.00 £3.00 2-3 Days
Western Europe** Airmail £5.00 £1.50 4-14 Days
USA / Canada Courier £20.00 £3.00 2-4 Days
USA / Canada Airmail £7.00 £3.00 4-14 Days
Rest of World Courier £22.50 £3.00 3-6 Days
Rest of World Airmail £8.00 £3.00 7-21 Days

** Includes Austria, Belgium, Denmark, France, Germany, Greece, Iceland, Irish Republic, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and Switzerland.

Click and Collect is available for all our shops; collection times will vary depending on availability of items. Individual despatch times for each item will be given at checkout.

Special delivery items

A Year of Books Subscription Packages 

Delivery is free for the UK. Western Europe costs £60 for each 12 month subscription package purchased. For the Rest of the World the cost is £100 for each package purchased. All delivery costs are charged in advance at time of purchase. For more information please visit the A Year of Books page.

Animator's Survival Kit

For delivery charges for the Animator's Survival Kit please click here.

 

Delivery Help & FAQs

Returns Information

If you are not completely satisfied with your purchase*, you may return it to us in its original condition with in 30 days of receiving your delivery or collection notification email for a refund. Except for damaged items or delivery issues the cost of return postage is borne by the buyer. Your statutory rights are not affected.

* For Exclusions and terms on damaged or delivery issues see Returns Help & FAQs

You might also like

Bottom of the Pyramid Marketing:...
(Hardback)
Ramendra Singh
 
 
£65.00
 
Moralising Global Markets: The...
(Hardback)
Annette Cerne
 
 
£89.99
 
Games and Gamification in Market...
(Paperback)
Betty Adamou
 
 
£29.99
 
© W&G Foyle Ltd
Foyles uses cookies to help ensure your experience on our site is the best possible. Click here if you’d like to find out more about the types of cookies we use.
Accept and Close