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Contemporary Cases in Retail Operations
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Contemporary Cases in Retail Operations (Paperback)

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These case studies are written as an accompaniment for any student of retailing or those professionals newly working within the retailing sector. Each case demonstrates typical, day-to-day management problems, with a significant practical, problem solving flavour. The case studies have clear learning objectives designed to encourage the reader to develop awareness and experience in the analysis and evaluation of retail business situations.

BusinessBusiness & managementManagement & management techniquesBusinessIndustry & industrial studiesDistributive industriesRetail sector Publisher: Palgrave Macmillan Publication Date: 05/06/2000 ISBN-13: 9780333764817  Details: Type: Paperback Format: Books
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BRENDA OLDFIELD is a Research Assistant, Department of Retail and Marketing, Manchester Metropolitan University. RUTH SCHMIDT is Acting Head of Department, Department of Retail and Marketing, Manchester Metropolitan University. IAN CLARKE is Booker Professor of Retail Marketing, Durham University Business School. MALCOLM A.KIRKUP is C & A Retail Fellow and Programme Director of the Retail Management Degree, Loughborough University Business School. CATHY HART is Sainsbury Retail Fellow, Loughborough University Business School.

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