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Creating and Managing International Joint Ventures
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Creating and Managing International Joint Ventures (Hardback)

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Synopsis

To understand international joint ventures (IJV) creation and management one has to know how cross-border firms actually decide to form and operate a new company jointly. One has to be there, say volume editors Woodside and Pitts. One must understand IJVs in real life and particularly the interactions among people, their behaviors and decision-making over time. What are the key success factors? The micro-managerial details? Written by a team of international experts, Creating and Managing International Joint Ventures provides just that perspective, in a blend of theory and application seldom found in the literature. Executives with international development responsibilities and academics researching and teaching international business strategy, management, and marketing will find here a research-based source of information and knowledge that is both thought provoking and immediately applicable.

BusinessBusiness & managementBusiness strategyBusinessBusiness & managementInternational businessBusinessBusiness & managementSales & marketing Publisher: ABC-CLIO Publication Date: 28/05/1996 ISBN-13: 9780899309705  Details: Type: Hardback Format: Books
Availability: Currently unavailable to order online.  

ARCH G. WOODSIDE is Malcolm S. Waldenberg Professor of Marketing at the A.B. Freeman School of Business, Tulane University. He is editor of the Journal of Business Research and writes extensively on behavioral theory and research in international joint venturing. He is also a fellow of the American Psychological Association, the American Psychological Society, and the Southern Marketing Association. ROBERT E. PITTS is Professor and Chair, Department of Marketing and the Director of the Kellstadt Center for Marketing Analysis and Planning, DePaul University, Chicago. A director and former vice president for Collegiate Affairs of the Chicago chapter, American Marketing Association, he is nationally prominent as a researcher, consultant, and executive trainer. He is also an editor of and contributor to numerous journals in his various fields.

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